2016-2024
While I was at Heatonist, I focused on creating a visual identity that people could instantly recognize.
When I first joined, all they had was a logo and a basic sticker with the flagship address. Over the years, I took the lead on building their website and shaping the brand's look. We went for fun and colorful designs that took inspiration from pepper colors like Scotch Bonnet, Habanero, and Ghost Pepper. I really enjoyed developing playful communication and paying attention to the little details that showed off the high quality of the products and how much we cared about the customer experience.